Barista to Spread Wings in Small Indian Cities

Barista Lavazza is planning to spread its aroma to the Indian state capitals and Tier 2 cities via the franchise route. The North-centric coffee retailer hopes to add 15–20 cafes every year.

The chain has 160 outlets mainly in the Delhi NCR region. It has been shutting down some of its unprofitable outlets in key areas in the metros. For instance, it recently shut two outlets in South Mumbai, giving away one of its premises to Australia’s Di Bella premium coffee chain.

Barista Lavazza is trying to engage the youth by providing such platforms as ‘friendship jam’ at its outlets on the eve of Friendship Day.