The Japanese automobile major has set the base price of the all-new RAV4 EV at $49,800, which is more than double the starting price of the gasoline version of RAV4 SUV. The initial price of 2012 RAV4 2.5 liter gasoline engine is $22,650.
The sale of RAV4 EV will begin in the summer of 2012 in four major markets in California, including Sacramento, San Francisco Bay Area, Los Angeles/Orange County and San Diego.
RAV4 EV will be manufactured at Toyota’s Woodstock, Ontario plant. Moreover, Toyota expects to sell around 2,600 vehicles within the next three years.
The RAV4 EV, with driving performance, cargo capacity and comfort level, will be traveling 100 miles per charge. It needs to be charged for six hours on a 240 volt charger. Toyota will provide battery warranty for 8 years or 100,000 miles drive.
The vehicle comes with two different drive modes, Sport and Normal. With the Sport mode, the car can travel 0.6 mph in 7 seconds with maximum speed of 100 mph. However, in Normal mode, the vehicle reaches 0.6 mph in 8.6 seconds, with maximum speed of 85 mph.
Further, the RAV4 EV will enlarge the customer’s preference bundle for electric vehicles. Earlier, notable electric small vehicles available in the market were Nissan Motor Co’s Leaf, Ford Motor Co’s Focus Electric and sports cars of Tesla Motors. These vehicles have been designed for customers, who give importance to environment and appreciate performance. However, one of the drawback of the electrical vehicles is the limitation of charging infrastructure.
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