‘Yahoo! She’ Launched in Philippines on International Women’s Day

Yahoo! celebrates International Women’s Day in the Philippines by launching “Yahoo! She” (http://ph.she.yahoo.com), which is one-stop online destination that offers “Real Women, Real Answers.”

Yahoo! She aims to empower women, inspire ideologies and contribute towards building a nurturing environment for Filipino women.

Yahoo! She takes on topics that Filipinos are reluctant or hesitant to talk about openly, meanwhile delivering the information with taste and engaging its readers to partake in the discourse. The lifestyle property for 18–34 year olds is modeled after Yahoo! Shine — the leading site for women in the US, with more than 38 million unique visitors per month.

Yahoo! She offers a combination of original and syndicated content from some of the top lifestyle publications such as Cosmopolitan, Lovefood, Grazia, Juice, Investopedia and Forbes; independent bloggers and expert columns by Dr. Diana Sarmiento (for Health & Wellness), Oliva Yao (for Parenting & Relationships), Erica Paredes (for Fashion & Beauty), Chinggay Labrador (for Home & Organizing), Angel Rivero (for Health); polls and surveys; advertiser sponsored content and promos on topics ranging from beauty, skincare, healthy eating, exercise and diets, maintaining work-life balance and getting organized.