Channel 4 to Launch New TV Channel '4Seven'

British television broadcaster, Channel 4 has announced the launch of a new TV channel called “4seven,” which will have its schedule dictated by which programs have generated the most ‘social media buzz’ in the past seven days.

4seven, previously thought to be called 'Channel 4 Shuffle,' is Channel 4's first new network since More4 in 2005. The channel will launch across all major television platforms later this year.

Channel 4, which was among the first UK broadcasters to launch a catch-up service with 4oD in 2006, said that 4seven will offer viewers another opportunity to catch up on its most discussed and commented shows of the last seven days.

Content on 4seven will be scheduled according to whatever is making the most "noise" among social media, bloggers, commentators and viewers who contact Channel 4 directly. This "buzz" will also be incorporated into the look and feel of the channel.