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Daimler Launches First Set of BharatBenz Trucks

Daimler India Commercial Vehicles, Daimler AG’s Indian subsidiary, launched its first set of trucks under the BharatBenz brand in India on Sept. 26, 2012.

The three heavy duty BharatBenz Trucks—2523R and 3123R for the haulage segment and 2523C for the construction segment—would be commercially available its 28 dealer networks.

The three heavy duty trucks are first among the range of 17 models that will be launched over the next 17 months. Eight of them were presented to the market in a large-scale customer event in March this year.

The heavy duty trucks, based on the Mercedes-Benz Axor platform, have been localized to suit the needs of Indian customers. They feature a six-cylinder engine with 230 HP (170 KW) in all three variants.

BharatBenz has also tied up with four Indian financial institutions—HDFC Bank, ICICI Bank, Sundaram Finance and Kotak Mahindra Bank, who will offer tailored financing solutions for customers.

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