Inspired by the vision and entrepreneurial spirit of Sir Alexander Walker, Odyssey commemorates the 80th anniversary of one of Sir Alexander’s most remarkable innovations - a whisky decanter that could move to match the motion of the sea.
James Thompson, Chief Marketing Officer, Diageo Asia Pacific, said the new, nautical-themed triple malt has been inspired by Sir Walker’s original blending notes.
“Launching John Walker and Sons Odyssey in Asia Pacific ahead of the global roll out demonstrates our commitment to this region and to meeting the unique and evolving tastes of the individuals. There is an insatiable demand for super deluxe spirits globally and particularly in Asia Pacific,” he said.
Zanita Kajiji, marketing and innovation director, Diageo India, said, “The launch enables us to provide a distinctive offering to the luxury spirit connoisseurs of the region.''
“I searched a number of distilleries in Scotland for the perfect three whiskies to blend for John Walker and Sons Odyssey. They needed to have the right provenance and pedigree to create the aromas, tastes, flavours and sensations that Sir Alexander was looking for when he created the original blend almost 80 years ago,'' said master blender Jim Beveridge.
To punctuate the uniqueness of the blend, an exquisitely crafted, crystal-grade glass decanter has been created to house the malt. When gently pushed, the bottle swings to and fro and as the case is turned, rotates fluidly 360 degrees.
0 comments:
Post a Comment