Yamaha to Launch Scooter for Women

Two-wheeler maker Yamaha said it has roped in Bollywood actor Deepika Padukone as brand ambassador for its yet to be launched scooter in India, seeking to replicate rival Honda’s success in the segment.

Yamaha Motor had earlier announced it would launch its scooter ‘Ray,’ targeted at young women, in September. “We expect a quarter of our overall sales to come from the scooter segment by December 2013,” India Yamaha Motor Managing Director and Chief Executive, Mr Hiroyuki Suzuki, said after signing in Padukone as a brand ambassador for the new scooter.

The company is targeting the 16–24 age group girls to push sales of Ray in the domestic market, he said.