Yamaha FZ, FZ-S, Fazer Launched for Rs 69250, Rs 71280, Rs 76380

The revamped FZ series is all set to scorch the roads as India Yamaha Motor announced the launch of the variants of FZ-S, FZ and Fazer in vibrant colors schemes and graphics. Further cementing its position in the 150 cc segment, the entire FZ series not only scores high on looks but is designed to satiate the need for style and comfort by riders.

The new FZ will be available at a price of Rs 69250, FZ-S at Rs 71280 while Fazer will bear the price tag of Rs 76380. All these prices are Ex-showroom Delhi. Etched with technique and geared to today’s style conscious customers, the latest variants are a fusion of machismo and fashion.

The latest variants of FZ-S and Fazer are pumped with new features, color and graphics. The new cool and exciting graphics not only make the bikes look super-stylish but give a contemporary and sporty look. The two variants boast of a longer and wider pillion seat and a stylish grab bar that not only acts as a back rest but is something the pillion rider can hold on to if the road is bumpy. The bikes also sport a large and wide rear fender as a prevention measure from mud splash and new chain protector so that no loose clothing gets stuck on the chain. FZ on the other hand sports a trendy new meter console in a Full Liquid Crystal Display as also the speedometer, tachometer, trip meter, fuel gauge and other indicators are set in optimum position to keep the field of vision clear.

Upbeat about the launch of new variants of FZ series, the company has put together a comprehensive promotional strategy and will follow a 360 degree approach covering all the elements of promotion namely TV/Print/Web etc. For this, Yamaha will be utilizing its brand advisor John Abraham who along with the product will take centre stage for all the promotional activities revolving around the new variants.

FZ series bikes are designed & engineered with the potential for active and even aggressive enjoyment of around-town street-riding and styling that brings pride of ownership. The strategic use of the sporty graphics and vibrancy of colors on these bikes have been done keeping in mind the end user and is customized exclusively to cater to his needs. The target demographic is a young male who is brand conscious, stylish & confident and has an active mindset& inclination towards good things in life.