"For years, we've focused on building the best experience for sharing photos with your friends and family," Zuckerberg wrote in a Facebook post. "Now, we'll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests."
While Facebook is expected to integrate Instagram more closely with its web and app offerings, Zuckerberg also said that it will build and grow the Instagram app independently.
Founded in 2010 by Mike Krieger and Kevin Systrom, Instagram has just a handful of employees supporting its wildly popular photo app, which lets users add distinctive filters and visual flair to photos they've snapped on their smartphones.
The long-awaited Android version, released last week, racked up more than 1 million downloads in just 12 hours. The launch also met a backlash from iPhone users, who enjoyed having an exclusive hold on the stylish service.
It's Facebook's biggest acquisition ever, in both price and reach. With around 30 million active users, Instagram has the largest audience of any startup Facebook has purchased, but Zuckerberg said these types of deals won't be frequent.
0 comments:
Post a Comment