9X to Launch Hindustani Music Channel ‘Jalwa’ on Feb. 25

Mumbai-based music channel 9X Media is going to launch another Hindustani music channel, 9X Jalwa, on February 25, 2012.

9X Jalwa, touted as a “timeless Bollywood music channel” will follow the same business model of playing back-to-back Bollywood music with humor-led character’s interstitials and trivia-based slate-shows.

The new channel will air the songs since 1965 till 2000.

Some of the shows on 9X Jalwa will include Halkat Sawal, Kassette Kahaniyan and Bolly Brands. These shows will provide viewers with anecdotes from Bollywood’s golden and timeless era.

The channel will also have special bands dedicated to various moods of music. Some of the bands on 9X Jalwa include Melody Zindabad, Dil Se and Blockbuster Beats.

9X Jalwa will be a free-to-air channel and in first phase of launch, will be available on cable and satellite homes in India. Similar to other channels in the 9X Media bouquet, 9X Jalwa will also have a live streaming facility through its website — www.9xjalwa.in.

The group has recently launched Punjabi music channel 9X Tashan and Marathi music channel 9X Jhakaas.