iMingle's Group Car Insurance in Tennessee Launched

iMingle® insurance has launched group buying for auto insurance in Tennessee. It utilizes an innovative marketing approach for direct-to-consumer insurance that allows individual policyholders to qualify for group discounts and potentially save hundreds of dollars by tapping into the collective buying power of social networking sites like Facebook and Twitter.

Most insurance companies offer discounts if you insure multiple cars within a household. iMingle takes this concept a step further by allowing consumers to link, or “mingle,” their policies with those of their friends, so they can both benefit from the iMingle Network® Discount of 10 percent. This is on top of the many other iMingle policy discounts that are available.

The sharing process is simple. When customers purchase iMingle auto policies, they can use an online tool to let their friends know about the available discount. They have over a dozen choices for how they want to share their exclusive iMingle discount links, including email, instant messaging, blogging, and social networking sites like Facebook, Twitter and LinkedIn. If a friend clicks on the link and also purchases a policy — and both customers agree to the iMingle safety pledge — both customers get an extra 10 percent discount.

iMingle’s group buying component is believed to be the first in the insurance industry. Tennessee is the 20th state launch for iMingle.