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Premier Advertising Event 'Ad Asia' Kicks off in Delhi

The biennial advertising congress, Ad Asia, kicked off at the Taj Palace in New Delhi on Monday, October 31, 2011. Actor Shah Rukh Khan and Minister of Information & Broadcasting Ambika Soni were the guests of honour.

India is playing host to around 1,200 delegates from 25 countries in the capital for four days of learning and fun. India has laid out the red carpet for the second time in eight years. The last edition, held at Jaipur in 2003, was a grand success, attended by nearly 1,000 delegates.

Around 50 speakers drawn from the fields of advertising, media, marketing and management will speak on a range of subjects such as ‘Game Changers,’ ‘Creative Asia,’ ‘Decoding the New-Age Consumer’ and ‘Future of Management.’

There will be some 20 sessions in all, from November 1–3. Key speakers to watch out for include PepsiCo chairperson and chief executive officer, Indra Nooyi; David Droga, founder & chairman of creative hotshop Droga5, and Joseph Tripodi, executive vice-president & chief marketing and commercial officer, The Coca-Cola Company. Also on the list are Harish Manwani, chief operating officer, Unilever, and Bob O’Leary, managing director and head of global marketing, consumer, Citi.

Besides the advertising and marketing top guns, the organising committee has invited speakers from the technology world such as Nikesh Arora, senior vice-president and chief business officer, Google; Arvind Rajan, managing director & vice-president, Asia Pacific & Japan, LinkedIn; and Ravi Swaminathan, managing director & regional vice-president (sales & marketing), AMD, South Asia

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