Creating a Budget-Friendly Platform for Going Big on Life

Report by Santanu Ganguly, New Delhi: “Human wants are never-ending,” is a time-honored concept of economics and most of us are more than averagely acquainted with it.

There are products available in the market today which are designed and developed; with an aim of elevating our comfort level and helping us to stay upbeat with the rest of the world. It is the sheer virtue of these products, which makes us crave for their possession and justify the concreteness in the above stated concept.

The Intricacies

Creativity and inquisitiveness are two such attributes of us humans, which has led to the creation of several flawless products. All of us, at some point in time are willing to go big in life and expand the horizon of our comfort; and experience what these products have to offer us. However, the price tags which are attached to these valuable creations result in a complete flipside as our budget makes it intricate for us to procure them.

Flipping the flipside

Overcoming the intricate, by bringing into existence a budget-friendly platform for those who want to go big on life, GOBOL has entered the retail market with their surplus electronic store. Being a part, of awell-established brand name like ATTERO RECYCLING;GOBOL is a retail concept which easily makes available,various branded products at an unimaginable price. ATTERO’s expertise in providing the best asset management services in India has always kept them in the news. Utilizing the consummate to the optimum, they have successfully created a better shopping experience for various consumers on a budget friendly platform.

Intriguing Insight

Based on credible research studies, an estimate of 5-6 percent of consumer durables, mobiles and IT industry production enters the market in the form of surplus electronics such as surplus stock, factory seconds and carton damaged material.

As astonishing as it may come across, but this induces an industry within; which is worth more than $1. 5 Billion USD. The current platform in the country which facilitates the availability of surplus electronics is highly unorganized.

The non-existence of organized channels was sighted as an intriguing business opportunity and in order to make the most out of it, the asset management solution giant ATTERO entered the retail market with GOBOL and has achieved a significant growth rate, exceeding its own expectations.

GOBOL’s aim of delivering an extraordinary shopping experience by organizing an unorganized segment of the market is a unique step forward.

What is in store for the consumers?

The details of the product categories will prove to be relatively worthwhile if we comprehend the fact that, surplus is not a synonymized version of any second hand/obsolete/no guarantee product.

GOBOL, understanding the apprehensions of the Indian customers, has broadly classified its products under the below mentionedsub-heads,so that there is no room for confusion what-so-ever. They are:-

• Factory Seconds

• Carton Damaged

• Surplus

• Refurbished

• Super buy

“Factory Seconds” consists of those products which are unused and are backed by the warranty offered from the brand itself. GOBOL’s factory seconds range consists of several branded appliances and gadgets that are in perfect working condition. They are priced lower than the regular productsas they have some cosmetic blemishes.

“Carton Damaged” consists of those products which have their cartons/packages damaged or worn out. It happens often while in transit, the cartons/boxes of some products get damaged due to mishandling and various other uncontrollable factors. In majority of cases, the product inside the carton is left spotless due to the protective packaging techniques used. GOBOL offers these products which are as good as new, at an unbeatable price.

“Surplus” consists of products that are sourced directly from the manufacturer’s surplus stock and have been priced low because of two main reasons i.e. they have been superseded or they are end of the line pieces. These products offered by GOBOL are new and are backed by complete manufacturer warranty unless otherwise specified.

“Refurbished” consists of those products which have been serviced or repaired to achieve the same level of performance as a new product. In simple terms they are those products which might have had some minor defects during the initial production run and are re-engineered to a condition, which is as good as new.

“Super buy” consists of those products which are brand new appliances, and have been directly sourced from the manufacturer. GOBOL offers these products at extremely competitive prices and combines them with irresistible offers and gift hampers. These products are covered by complete manufacturer’s warranty.

GOBOL has sourced their product line-up from reputed brands like Samsung, Philips, Xerox, Videocon, PE Electronics, HCL , Toshiba and Dell to name a few.

If you are willing to go big on life within your budget, simply step-in to a GOBOL store and experience the extraordinary at a price like never before. More information is available on www.gobol.in.