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100% Rock Launched at Vasant Kunj Ambience Mall

Report by Santanu Ganguly, New Delhi: Delhi’s heartthrob rock pub located in Adchini launched its latest upgraded rock experience—branded as 100% Rock. After the success of Adchini and Jaipur, this is the third rock pub venture by the Adaab Group at Ambience Mall Vasant Kunj. Celebrating the launch in a unique way, special guests and regulars of 100% Rock and Route04 (also part of the same company) were invited to experience the new place and show the city how to party. The turnout for the evening breached a 1000 people who were seen partying till late night.

Adding sparkle to the evening were a host of guests from the fashion fraternity along with a host of noted names from the city. All of them seemed to be enjoying the presence of the life-sized Predator perched right at the entrance. Owners Manish and Rajiv Choudhary have now opened a total of 9 hospitality outlets with 100% Rock at Ambience Mall being the largest. Also seen partying were celebrity hospitality consultants Sonia and Manu Mohindra—the creative and technical brains behind the place. Creative head of the place with experience of more than 700 restaurants—Anubhav Swami—seemed pleased as a punch with large guitars, huge signboards and plenty of rock art getting people swooning.

The remainder of the glitterati included Sylvie, Anand Bhushan, Abhi and Rahul Singh, Nitin Bal Chauhan, Samant Chauhan, Bobby Grover, Aamer Zakir, Meenaxi Dutt, Salloli and artists Durga Kainthola along with Kanchan Chander.

100% Rock Launched at Vasant Kunj Ambience Mall
100% Rock Owners Manish, R Choudhary

If music is a place… then rock is the Road!!! The road to good rock music and great dining out adventures start with a journey that is 100% honest, 100% committed, 100% quality and simply the best with the music and F&B (food and beverage) experience.

At 100% Rock, we’ve simply been there, indulged that and now bring you the third in a series of rock outings after Adchini and Jaipur. With Thai, Chinese and European cuisine on-board, 100% boasts of a large space, outdoor comforts, and rock –themed interiors to rock your mind. The place is open to guests through the day, and whatever your reason, they are ready to play the perfect hosts. With a larger-than-life Predator towering over you, this experience has only just begun.

RAJIV CHOUDHARY, MANISH CHOUDHARY and HUKUM SINGH are the owners/promoters of 100% Rock and both of them have been a part of the hospitality industry for over 15 years now. While Rajiv’s qualifications boast of an MBA in Finance (which explains the financial success story that comprises 100% Rock), Manish has earned his post-graduate degree in Hotel Management from Switzerland (he adds the thorough professionalism that all the places boasts of) while Hukum Singh is in an engineer by profession, but runs the smooth operations of 100% Rock in Jaipur.

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