Zee to Launch New Arabic Channel in Dubai on Sept. 12

India’s leading media company, Zee Entertainment Enterprises will invest $ 100 million in Zee Alwan, the second Arabic channel by the television provider, which will be launched in Dubai on September 12, 2012.

With Zee Alwan, the company is creating a new platform for talent collaboration between the Arab world and India, Zee Entertainment Enterprise LLC CEO, Middle East, North Africa and Pakistan, Mukund Cairae said.

Zee Alwan has received overwhelming response from Arab audiences across the Gulf region, particularly in the UAE and Saudi Arabia, following its soft launch, he said.

Zee Alwan follows the launch of Zee Aflam, a dedicated movie channel beaming Bollywood movies dubbed in Arabic.