ICICI Bank to Allow Banking via Facebook

India’s largest private sector bank, ICICI Bank will allow banking transactions via the popular social media platform Facebook (FB). ICICI Bank will be the first such bank in India to launch transactions using FB, whenever the proposed application is launched.

ICICI Bank will initiate a due diligence process to determine if banking transactions can be done using FB. The bank said it will approach the RBI to seek necessary approvals.

According to ICICI, the bank’s FB page, with over eight lakh likes, was the highest in the country.