Sony Pictures Television (SPT) Networks has announced that it will launch a movie channel in the UK. The launch is expected for Spring 2012, and it is the first time that the channel brand has launched outside the US.
The channel will be available on Sky's basic package with over 10 million subscribers. Advertising sales will be handled by SPT joint venture, Dolphin TV Ltd.
Kate Marsh, Senior Vice President, broadcast and channel development, for SPT, said that the company was excited to launch Sony Movie Channel in the UK. It will offer a wide variety of contemporary film entertainment every day, the scheduling will attract movie lovers of all tastes, helping advertisers reach a range of demographics.
Sony to Launch UK Film Channel
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