Pepsi Mid-Calorie Drink ‘Pepsi Next’ to Hit US Market Soon

PepsiCo has announced the launch of a mid-calorie version of their Pepsi-Cola “Pepsi Next,” which is the latest product to hit North America contains 60 percent less sugar than their regular Pepsi-Cola.

This would be the second time Pepsi has tried to entice consumers who are mindful of the empty calories in regular sodas but also have an aversion to the taste of diet cola.

In one of their biggest product launches in years, Pepsi will embark on their second attempt at a mid-calorie soda beginning March 26 throughout North America, a project that had been talked about since last spring.

The roll-out includes launches at 800 Walmart stores across the US as well as other in-store sampling.

Meanwhile, Pepsi will be launching an aggressive ad campaign that includes a digital app on Facebook in which fans can sample the new drink in an "Improv You" Internet Taste Test, a partnership with comedy web show Funny or Die.