Nissan to Launch Luxury Car ‘Infiniti’ in India

Japanese Autp maker Nissan plans to launch its luxury car brand “Infiniti” in India. The entry of Infiniti will further drive up competition in the luxury car space with Toyota also drawing up plans to get the Lexus in Indian market.

"The market for luxury in India is growing and the company is looking at ways to enter. Infiniti is our global brand and our intention is to cover the world, including India," Andy Palmer, V-P at Nissan Motor Co, said.

Nissan wants to assemble the brand in India, rather than importing the cars as completely-built units (CBUs).

"We will have to compete with manufacturers like Mercedes Benz and BMW, which are producing somewhat locally. If we get the cars as CBUs, they will become very expensive due to the high import duty."

However, Palmer added that the cars will not be launched immediately, as India changed its car assembly regulations, mandating higher local content.