TIL Launches India's First Tablet Magazine, Tweek

Times Internet Limited (TIL) — the Internet venture of India's largest media house, Bennett Coleman and Company Limited — has launched India's first tablet magazine, “Tweek.” The magazine has been developed in partnership with GENWI, a cloud-based publishing company.

TIL’s tablet magazine “Tweek” is currently available on iPads but it is expected to be launched for the iPhone and Android devices sometime soon.

The weekly magazine will feature stories from around the world on subjects ranging from business, entertainment and lifestyle to sports. The interactive format will allow readers to instantly share stories through social networking sites, including Facebook and Twitter, and also share their feedback with the Tweek team. Tweek enables the reader to not just read a story, but also listen to, watch and thus, experience the content.

The tablet readers will also be able to actively shape a magazine. They will be able to connect directly with the writers of Tweek, and share their feedback about the stories they enjoyed. Thus, they will be able to effectively 'Tweek' the magazine to something they look forward to reading every week.