United States sportswear major, Nike Inc, will roll out its Jeremy Lin-themed shoes this weekend. The shoe will cost $130 and it will be available on Nike's website.
Nike said it will launch the Nike Zoom Hyperfuse Low basketball shoes, built especially for Lin, this weekend in Orlando, Florida, where the NBA is holding its All-Star festivities.
Lin, the NBA's first Chinese-American player and a Harvard graduate, has rocketed from obscurity to global celebrity in just 12 starts for the Knicks.
Nike, one of the world's biggest sporting goods company, headquartered in Beaverton, Oregon, signed Lin in 2010, and launched its "Linsanity" line of clothes at Foot Locker Inc stores last week.
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