Lebara Mobile UK Asian Music Awards in London on Oct. 25

The Lebara Mobile UK Asian Music Awards (UK AMA) will celebrate its 10th anniversary on October 25, 2012 from 6 pm onwards at Wembley Arena in London. A talent search has been launched to find an unsigned act to perform live at the event. One lucky winner, chosen by the UK AMA Unsigned judging panel, will win the once in a lifetime prize of performing in front of thousands of Asian music fans at the Wembley Arena.

The judging panel will be made up of representatives from the UK AMA team. As well as performing at Wembley Arena, the winner will receive a production deal with Karman/Sony ATV giving them the opportunity to record their song in a studio session which will then be released through iTunes. The winner will also receive other prizes including a Nokia mobile phone with Lebara SIM card and a UK AMA VIP table for 10 guests.

UK AMA Unsigned competition opens in April and runs until September. To enter the competition, performers must upload a video of themselves onto the UK AMA Facebook page (www.facebook.com/pages/UK-Asian-Music-Awards) and give a reason as to why they should win. Five performers will be picked by the judging panel and invited to the UK AMA launch event in September where the overall winner will be announced.

Created by CEO Abs Shaid in 2002,the UK AMA celebrate the finest in South Asian culture from around the UK and the world, featuring the best Asian singers, dancers and musicians. The awards are also dedicated to recognizing emerging British Asian talent and the UK AMA Unsigned competition once again shows this commitment to supporting the grassroots scene.