Axis Bank Launches ‘Badhti Ka Naam Zindagi’ Campaign

India’s third largest private sector Bank, Axis Bank, launches a new brand campaign — ‘Badhti ka naam zindagi.’ Axis Bank’s previous tagline was ‘Aapka Solution.’ Having established its credentials as a customer centric bank, the new campaign aims to highlight the Bank as a preferred partner in progress.

The campaign designed by Lowe Lintas features Axis Bank’s New Brand Philosophy ‘Success is never ending and is never celebrated the day after; it is history as soon as it’s achieved. Every success is momentary, just a milestone in the journey called life. Axis Bank celebrates your every success as a stepping stone for the next one.’

Axis Bank has also launched two interesting applications, Meri Zindagi ka Safar and Meri Zindagi ki Picture on its Facebook page (https://www.facebook.com/axisbank?sk=wall). Meri Zindagi ka Safar is an application that lets users mark the places they have travelled to, thus enabling them to find out how much distance have they covered in these journeys of their life.

Meri Zindagi ki Picture is about ‘life’ itself. Our lives are full of milestones, which define an individual, whose memories we capture and cherish throughout our lives. This application lets users compile these images in a showcase of their life’s story.