Google India Unveils New Search Format for Ads

Google India unveiled a new format for media advertisements (ads) to target, pay for and experience video ads on its web search engine on Tuesday, Dec. 27, 2011.

As a standalone format designed to put video ads front and centre, the search target is automated. The format will also enable media firms to capture the traffic on search and leverage it to create familiarity of the content.

The format also changes the way users experience video on Google search. It introduces a new Lightbox media player. When the video is played either by clicking the thumbnail or the 'watch' link, the Lightbox player expands to the centre of the screen and dims the rest of the page around it.

Media Ads are charged at a flat rate on clicks. The pricing model makes it easier to budget for media ads campaign and to know how much an interaction is going to cost.