US based Visual IQ, 'the thought leader' in providing companies an impact of their ad-campaign, announced the launch of their latest offering “TrueAttribution 2.0” on Feb. 15, 2012.
It is through their Kochi office in the Infopark campus where their India development center functions, according to Visual IQ's vice-president Vincent A Chittilappilly.
Chittilappilly said that their latest offering that has now been released, enables brands and their agencies to cohesively measure the combined performance of online and offline advertising channels.
Visual IQ competes with the top names in the market which include Adobe and Microsoft to mention a few.
"We selected Visual IQ from a field of several other providers because of their ability to attribute credit for conversions between digital channels, as well as between digital and traditional channels - using a single software solution," said Jeff Filliater, Chief Marketing Officer of Unirush, Inc.
Unirush is one the largest credit card companies in the United States.
Visual IQ Launches New Advertisers Tool
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