A record Rs 100 crore worth of business transactions were reported in just two days at the second edition of the International Coir Festival at Alappuzha in Kerala on Monday, Feb. 6, 2012. The festival started on Feb. 4 and will continue till Feb. 9, 2012.
More than 80 delegates from overseas and over 125 from the country took part in the buyer-seller meet.
Minister for Coir Adoor Prakash said a multi-pronged strategy of quality improvement, better packaging, superior technology and strong marketing has been put in place to drive the resurgence of the coir sector in Kerala.
"It is only through sessions like these that Kerala can achieve this year's target of Rs 1,000 crore in exports and Rs 2,000 crore in domestic revenues," said Prakash.
More than 80 delegates from overseas and over 125 from the country took part in the buyer-seller meet.
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| Kerala Coir Festival |
"It is only through sessions like these that Kerala can achieve this year's target of Rs 1,000 crore in exports and Rs 2,000 crore in domestic revenues," said Prakash.
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