Amul Relaunches Theme Song

Gujarat Cooperative Milk Marketing Federation (GCMMF), the owner of Amul brand, has re-launched its theme song 'Mero Gaam Kathapare' after 35 years.

The co-operative major has also released a new video showcasing the changing face of rural India.

Bollywood singer Sunidhi Chauhan has rendered her voice to the new version, which was originally sung by singer Preeti Sagar.

GCMMF is promoting the latest version in partnership with Reliance Broadcast Network Ltd (RBNL) on several platforms, including FM radio and digital media.