Toyota Launches 3rd Generation Prius at Rs 27.39 Lakh

Japanese automaker Toyota launched its third generation hybrid hatchback “Pruis” priced between Rs 27.38 lakh and Rs 29.40 lakh (ex-showroom Delhi) at the 11th Auto Expo in Delhi on Saturday, Jan. 7, 2012.

According to the company, the hybrid vehicle comes with a solar powered ventilation system that allows exchange of air in the cabin while being parked.

The remote air conditioning system, another additional feature in the car, enables customers to control the internal temperature from outside.

Toyota also launched a customized seat for people with special mobility needs — Easy Seat, priced at Rs 29,979. It comes with a one-year warranty.

The Easy Seat has a mechanism that enables the seat to swivel and slide. It is recommended for people with medical conditions like arthritis and other knee-related ailments.